Hell’s Kitchen, loosely defined as the district west of 8th Avenue between 34th and 59th Streets, is known for its young, monied professionals and a sizable gay community have joined the blue collars and largely Latino old-timers calling Hell's Kitchen home. Now you'll find chichi boutiques among the many reasonably priced ethnic restaurants that dot Ninth Avenue—trendy bars and restaurants are even popping up on the strip south of seedy Port Authority. Locally owned shops and cheap eats are supplanted by chain stores and gawking tourists once you head east of Eighth Avenue and into Midtown West.